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Gordon is a creative director whose focus is film, digital and experiential branded content, leaning into entertainment. He is currently co-Executive Creative Director of all things Target at Mother New York.
Contrary to the increasingly visual world we live in (and the nature of his work), Gordon's beginning as a writer still holds an important foundation to everything he does, often being the driving force behind the creative- if not the creative itself. Combined with a background strongly rooted in fashion and pop culture, this unique combination greatly informs his conceptual work and ideation- fusing it with a strong sense of style, art and originality.
Prior to Mother, Gordon was consulting on creative direction and special projects with Ralph Lauren (where he had been the creative director of all content/editorial from 2012-2015). Additionally Gordon served as Acting Executive Creative Director of Chandelier Creative from 2015-2017, and did a 10 month stint as the agency creative director of ACE (Anomaly Content and Entertainment).
Gordon is a co-founder of Surface to Air, the now defunct cult multidisciplinary studio/fashion brand based out of Paris, where he was creative director from 2000-2011. Their work transcended categorization and included a fashion brand, global retail stores, advertising work for clients such as Uniqlo, Louis Vuitton and Atlantic Records, award-winning music videos, books, industrial design, artwork, and much much more.
A brief client list includes:
Target, New Balance, Dean and Deluca, Ralph Lauren, Tory Burch, Surface to Air, adidas, Vice, Tsumori Chisato, Laird and Partners, Hallmark, Google, Pepsi, Partners and Spade, Dell, Anthropologie, Belstaff, Ogilvy and Mather, Suno, HBO, Saturdays Surf, Barneys NY, Sony, Ikea, The North Face, Sanrio, Nike, NY Times, Levi's, Poppin, Atlantic Records, Marc Jacobs, Universal Music, Warner Music, Eugenia Kim, The Eyebeam Institute, Mccann Erickson... so on and so forth.
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