Creative direction for the first ever Dean & DeLuca ad campaign, for the global launch of Dean & DeLuca Performance, in particular the Bio Nutrition bars. Talent included athlete and wellnesss influencers such as Knox Robinson, Edda Petursdottir, Rannveig Aamodt and Michelin-starred chef Alan Murchison. 

Film, Print, Social, Out of Home, In-Store.

Photography: Bryan Derballa. 

Agency: ACE Content.