Creative direction for Dark Horse wine, a Gallo brand. 

A new look and feel for the brand, working with key influencers like Forbes '30 Under 30' Babba Canales and choreographer/dancer Alex Chung. 

The campaign was executed with a film, a series of print ads and complete digital/social extensions including a massive Facebook Canvas experience and a series of content films with Fast Company. 

Photography by Nils Ericson

Created with ACE.