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Gordon is a creative director whose focus is film, digital and experiential branded content, leaning into entertainment. He is currently consulting on content creative direction at Ralph Lauren.
Contrary to the increasingly visual world we live in (and the nature of his work), Gordon's beginning as a writer still holds an important foundation to everything he does, often being the driving force behind the creative- if not the creative itself. Combined with a background strongly rooted in fashion and pop culture, this unique combination greatly informs his conceptual work and ideation- fusing it with a strong sense of style, art and originality.
Most recently he spent 10 months consulting as the agency creative director of ACE (Anomaly Content and Entertainment). Prior to that, Gordon spent almost 2 years with Chandelier Creative (2015-2017), where he was Acting Executive Creative Director for the agency. Prior Chandelier, Gordon was with Ralph Lauren for 2.5 years, where he was the creative director of content- overseeing editorial creative direction, copy, social media, RL Mag (Ralph Lauren's online luxury lifestyle journal) and more.
In addition to this, Gordon spent 3 years as a creative direction consultant working directly with Tory Burch on all aspects of her brand- from design to marketing to inspiration and beyond.
Gordon is a co-founder of Surface to Air, the now defunct cult multidisciplinary studio/fashion brand based out of Paris, where he was creative director from 2000-2011. Their work transcended categorization and included a fashion brand, global retail stores, advertising work for clients such as Uniqlo, Louis Vuitton and Atlantic Records, award-winning music videos, books, industrial design, artwork, and much much more.
A brief client list includes:
New Balance, Dean and Deluca, Ralph Lauren, Tory Burch, Surface to Air, adidas, Vice, Tsumori Chisato, Laird and Partners, Hallmark, Google, Pepsi, Partners and Spade, Dell, Anthropologie, Belstaff, Ogilvy and Mather, Suno, HBO, Saturdays Surf, Barneys NY, Sony, Ikea, The North Face, Sanrio, Nike, NY Times, Levi's, Poppin, Atlantic Records, Marc Jacobs, Universal Music, Warner Music, Eugenia Kim, The Eyebeam Institute, Mccann Erickson... so on and so forth.
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