Creative direction for the first ever Dean & DeLuca ad campaign, for the global launch of Dean & DeLuca Performance, in particular the Bio Nutrition bars. Talent included athlete and wellnesss influencers such as Knox Robinson, Edda Petursdottir, Rannveig Aamodt and Michelin-starred chef Alan Murchison. 

Photography by Bryan Derballa. 

Film, print, social, in-store. Done with ACE Content.