About: DARK HORSE
Creative direction for Dark Horse wine, a Gallo brand.
A new look and feel for the brand, working with key influencers like Forbes '30 Under 30' Babba Canales and choreographer/dancer Alex Chung.
The campaign was executed with a film, a series of print ads and complete digital/social extensions including a massive Facebook Canvas experience and a series of content films with Fast Company.
Photography by Nils Ericson
Created with ACE.